Do You Ever Read the Fine Print?

I woke up very early the other morning, earlier than usual. After starting the coffee, I clicked on the television to catch the news. With a busy work schedule and moving into a new home, I haven't had much time for TV lately. The first thing I saw was a commercial for some $19.95, batteries included, device that that replaces a $250 machine. And, if I order right now I'll get a second one for only the cost of shipping and handling.

Seeing that commercial reminded me of so many calls I get from folks who purchased new or used packaging equipment based on promises of performance. They waited excitedly for the equipment to arrive. When the truck came, everyone just couldn't wait for everything to get set up.

Seeing the equipment getting set up made everyone start to picture the future of their business. They would finally be able to get back on schedule. And with the increased capacity, the business would finally move back in the black.

The moment finally arrives. Product is in position. Bottles, caps, labels, cartons and workers are all ready. The start-up sequence is initiated and everything begins to move, only not as fast as anticipated.

A quick phone call to the seller should solve the dilemma. Instead, the seller explains that the performance was based on conditions that are unrelated to the purchasing decision. It does run much faster but with much smaller bottles or thinner liquids or...

A glance at the guarantee only reveals that a magnifying glass will be needed to read it.

The fine print in the guarantee doesn't provide much solace. The equipment was guaranteed to work. And it does work, it's just not up to the job. It took months to get the budget to buy it. To make a real difference in production, this equipment would require at lot of overtime pay. So, it's not a solution.

When you buy new packaging equipment, is it just guaranteed to work? Or, is it guaranteed to perform to your expectations? We don't just guarantee that our equipment will work. We guarantee that our equipment will do what it's supposed to do or better. In fact, our new guarantee doesn't just cover our manufacturing quality. It also covers our performance as a company, from as-scheduled delivery to fast service and wear parts availability.

Our 5-Star Guarantee is Flat Out The Best Guarantee in the Industry. It's also one of the simplest. If you have a minute, click here and read it or call 866-369-9030 and we'll send it out to you. It's a quick and easy one page read. No fine print and no potential excuses. And it comes with each new machine and production line we deliver.

In the spirit of full disclosure, you won't get 2 for the price of one like those TV ads promote. But with our quality and support, you won't need a back-up. You won't even need to read the guarantee.

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